Baldwin
After over a century manufacturing and marketing pianos and other keyboard instruments, Baldwin next attempted to capitalize on the growth of pop music. After an unsuccessful bid to buy Fender, the company bought Burns of London in 1965 for $380,000, and began selling the guitars through the their piano retail outlets. Unused to marketing guitars, the Baldwin stores failed to interest many guitar buyers, and sales proved lacklustre. In 1967, Baldwin also bought Gretsch guitars, which had its own experienced guitar sales force and a distribution network of authorized retail outlets. However, Fender and Gibson continued to dominate, and sales did not reach expected levels. The Gretsch guitar operation was sold back to the Gretsch family in 1989.
The company is now a subsidiary of Gibson Guitar Corporation.
GuitarsBaby Bison (Model 560)Bison (Model 511) Double Six (Model 525) GB 65 GB 66 DeLuxe GB 66 Standard Jazz Split Sound (Model 503) Marvin (MOdel 524) Model 706 Model 712 R/T Electric Model 801 CP Electric Classical Nu-Sonic Vibraslim (Model 548) Virginian (Model 550) |
Bass GuitarsBaby Bison BassBison Bass GB 66 Bass Jazz Split Sound Bass Nu-Sonic Bass Shadows (Signature) Bass Vibraslim Bass |
AmplifiersExterminator AmpModel B1 Bass Amp Model B2 Bass Amp Model C1 Custom (Professional) Amp Model C2 Custom Amp ProfessionAl Deluxe |